Contrast CBD - Branding & Packaging

About Contrast CBD:

We sell and produce all-natural CBD oil and derivative products that provide a healthier alternative to weed, alcohol, painkillers and other similar products.  

Our goals are to establish the brand in Bulgaria and be recognised by the bulgarian customers,

expand the product portfolio and expand to the European market.

Long term - Grow and create our own CBD and hemp products. text here...

Project Problem:

Our problem was setting ourselves apart from the competitors. We want to shout “Healthier alternative”, “Coolness”, to show that we are dependable. We want the logo to be easy to remember, used on its own and build trust in the brand. 

A lot of the market is flooded with low quality oils and some brands even sell fake oils. We want to differ by providing a full transparency of the quality and customer oriented. Tracking of every batch from production to customer.

Target Audience:

Our products are for everyone, but focused mostly on the busy man, who seeks an alternative to the illegal weed in the country to relax, who doesn’t want to have a beer every evening after a heavy day. 

Our second persona refers to the people who workout, take care of their health and are open to trying different supplements to support their recovery. 

People with anxiety problems, people who have trouble sleeping or need to ease their nerves because of different health conditions. 

They are conscious about their health, they seek overall quality and nice customer service. Our customers want to be cool and trendy. They care for nice packaging and validation from the others for using a product that helps them upgrade their lifestyle. 

Emir Kudic
I make sure my clients stand out from their competition. 🔥

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