Refersion - UX research & design

Hi dribbblers, happy to share parts of the process for UX research and design we did for Refersion, an online platform that specializes in affiliate marketing, as well as first-party tracking and growth.

As a result of their incredible growth, they were in need of a brand refresh, including a new website and an overall user-friendly experience. Research was conducted including quantitative and qualitative methods. That gave us a series of insights which were later translated into newly constructed website.

Main points we wanted to show on the website are that Refersion can work with any type of affiliate marketing and but also highlight different industries within ecommerce space. We added a lot more social proof to present the success Refersion brings but also to show people behind the brands they work with. Partnerships with apps, agencies, and affiliate platforms are essential to Refersion's ecosystem, which is why we've dedicated a separate section on the website to them. Taking into account all the above, website navigation needed to be clear and informative to appeal to all these different audiences interacting with Refersion.

Take a look at the Refersion website to see the new identity and website fully fleshed out! 

We are BB Agency

We're a digital agency crafting holistic, people-friendly experiences. We serve as a strategic partner for fast-growing tech companies in need of a scalable website with modular CMS, a design system, and future-proof brand identity. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

Check us out at www.bb.agency