Square — oil pastel logo

https://www.behance.net/gallery/113325257/Square-St-Louis

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In the context of the building of a new block in North Bordeaux (France), the land developer Nhood (ex Nodi) and Linkcity have developed a project, “Square St-Louis”, mixing green spaces and residences with the collective willingness of mixing people through federative activities. The project is articulated around current willingness towards environmental issues.With the aid of deux degrés agency, we have developed a lively and flexible identity to represent the project but also to allow the inhabitants to identify themselves to their new living place.

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To represent this energy and the block’s park, we worked on a warm and dynamic identity, close to inhabitants! The logo represents this idea of conviviality around a green and open block heart. It also reassures about the possibility to live together and about the global animation of this new residence. Little by little, we have symbolized the main ideas and played on the recognizable elements of the building like this round angle and the trees jutting out above the buildings.Once this graphical foundation established, I played with several declinations like hoardings/fences or a series of pictograms useful for future signs.

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