Eddy Gann

ALDI Rebrand

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ALDI Rebrand aldi rebrand branding logo logos green organic groceries grocer grocery pattern market

The logo and aesthetic created for my final project in Brand Identity.

We selected from a list of existing businesses to rebrand, and I chose ALDI. The hypothetical situation we had to create this new brand for was the addition of an organic and fresh market addition to ALDI locations. I used a patchwork of plowed fields as a motif to generate a color palette and the logo.

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