HOW Design Competition Bear

Last year I had the wonderful opportunity of working with HOW Design to create a series of characters for their 2015 How Magazine competition ads. The concept was to make them feel like 60s era children's books. My dream job? Yes.

Art direction/design: Adam Ladd
Illustrations: Brad Woodard (of Brave the Woods)

Keep an eye out for this guy and a few others in the HOW Magazine issues this year!