Bouncy animated Spriggy wordmark logo

The Project

Wordmark logo design for Spriggy: a digital pocket money app and card. The lettering caries the spring/loop shape through the letters to match the updated piggybank mark and brand illustrations. The style aims to to be friendly and sprightly. Collaboration and art direction from @forgooddesignlab 

Check out the full Spriggy logo design case study.

Spriggy logo process sketches
Spriggy logo refined sketch
Final Spriggy wordmark logo over gradient
Spriggy sub-brand wordmark logos
Spriggy debit card mockup

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Wells Collins
Brand Identities, Wordmark logos, & Illustration⤵

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