WeBurg Brand Identity

WeBurg is a new fast-casual chain concept from Elior North America. Elior specializes in creating concepts meant to fit into the existing infrastructure at K-12 schools, colleges & universities, healthcare, senior living, corporate dining, and more. WeBurg, in particular, was designed as an on-campus dining option at student unions. Elior approached Vigor to name and brand this concept, hoping to create something that felt inclusive, youthful, and rooted in America’s love affair with the classic burger.

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