SID Brand Guideline Case Study

The Mission

The Mission of our client was very clear "To bring diverse constituencies together to debate critical ideas, innovations, policies and practices, advancing equitable development."

They served as a global forum dedicated to sustainable economic, social and political development. Through the locally-driven programs of their member organizations and individuals, the majority of whom work on the front lines of development, they are uniquely positioned to inform and promote more inclusive, equitable, and sustainable international development.

Their network includes chapters and individual members in more than 50 countries.

And so we began with the brainstorming and moodboard design.

We came up with some logo variations and after presenting to client we got the idea that we are moving on the right track as they wanted to show a global touch in the logo.

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