During the fast-paced work with NextMV, one of our goals was to design illustrations. That work usually has several stages: determination of a style, analysis of the competitive scale, and overall brand evaluation.
Similar to rabbits, who became the main character of the brand, our team had quick turnarounds, short iterations, and accelerated workflow. Inspiration comes from the brand's logo, as it incorporates rabbit ears; thus, the journey of finding the fitting metaphor was simplified.
The character's appearance had to be friendly and simple enough to illustrate ideas behind complex developer terms and processes. Starting with hand-drawn sketches, our team eventually produced many postures, emotions, and scenes to be used on the NextMV website.
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