AmplifyBox Concept

Working on a blog post for the StoryBox project and thought I would show some of the unused concepts we went through as a part of our branding process.

During the process, they were wanting to push the "soap box" concept further, so we worked with the idea of a speaker or an actual “amp” which we know as a box for transmitting sound. We gave the box or “amp” a mouth to tell the story with, thus playing on the concept of “Amplify Your Voice”. We also introduced used some lightning bolts to give a sense of energy and power around the storytelling.

In the end, the red with the combination of the mouth came across as too harsh and gave the conveyance of screaming at a concert.

Click here to see the full write-up on our process for branding StoryBox > http://www.brandaiddesignco.com/insights/branding-storybox-a-social-media-software-company/