Rebuilding brands from the ground up

Ria Health is an organization that diligently helps people to manage their alcohol addiction. The company was in need of a complete brand refresh at the start of 2021. Their original logo and messaging did not align with their current or future goals and the company lacked a cohesive style guide to help maintain a consistent brand image.

The Solution for Ria Health

Working with their management team, I developed a new brand identity based on the concept of “creating a positive relationship with alcohol.” The Ria Plus is a symbol of positivity that helps connect Ria Health to its membership and reinforces its commitment to helping its members make positive strides in their journey.

A comprehensive brand guide, messaging template, and web portal were developed and launched in early 2022.