Screen recording of a mid-stage prototype of SPACE's new website design.

The Concept

SPACE is a really cool startup that's aiming to make storage facilities obsolete. By leveraging the power of UPS's logistics network, they make storing your stuff ridiculously easy.

The way it works is that you use the app to order boxes for your stuff. UPS picks them up, stores them, and then return them on-demand. Their branded boxes are iconic, so we wanted to spotlight them in their new site design. We also wanted to bring a bit of humor to the act of packing away the junk in your house.

The Team

The studio team in Austin was responsible for the concepts, copy, and prototype.

Jon: Creative Director and UX Designer

Paolo: Art Director

Caitlin: Visual and UI Designer

Ruben: Copywriter

The rest of the team was spread out around the world.

Max: 3D and Motion Graphics Artist (Ukraine)

Phillip: Webflow Web Designer (Germany)

Ben: Developer (England)

The Process

As with all of my projects, we started out at the whiteboard. We had developed user personas and a rough user flow, but now we needed to figure out how we were going to make the design work for them.

We not only had to figure out how the site should work, we also had to figure out how to convey their message effectively. That's why you get copywriters in the same room as the designers for a brainstorm.

Our flow had to account for the service portal that was to come later.

Meet the SPACE users. They're super helpful.

Sketching

One of the things I like about Figma is how easy it is to collaborate with other designers. Here, we see some early sketches. The design team was able to go in there and play with the pieces as we chatted over Zoom.

Prototyping

We knew we wanted to make this site really dynamic, so we made several variations of our design with the box doing different things and various objects flying in & out in the scroll. In this relatively early prototype, we were exploring how the blue boxes with the feathered edges could be used as a sort of wipe transition.

The Results

SPACE really liked our design and invited us to design the interface for the service portal. They have yet to roll it out, but our testing shows that this is going to work well for their needs. Plus, it looks really cool.