Gys — organic comfort food
I think I have time for another one. I mean, I straight up copied it from my portfolio site anyway. ¯\_(ツ)_/¯
Development by Jori Regter. Tiny shout out to Nick Lutgerhorst for some kerning support on the logo.
Restaurant Gys approached me with a fairly simple question: can you fix some overlapping website buttons customers use to make table reservations?
After a couple of drinks (non-alcoholic of course!) and a strategy session, we found a more interesting problem: a lot of guests assume the restaurant is a lunchroom. While Gys does serve lunch, they open at 10:00 and close at 21:30. I like to eat lunch at random times, but that's definitely not lunchtime in my book. Gijs Werschkull, owner of the restaurant, agreed with me that we should explore the problem further.
I came up with a concept: in the morning the crew is ready to pour you a coffee to-go. In the afternoon there is plenty of space to work or relax with friends. Time for a drink after work? Eating out with the whole family? Gys is there for you, at any time of day.
When proposing the concept as a question, the crew is able to explore answers inside the restaurant: how might we let guests come into contact with different experiences throughout the day?
We set out to answer that question through a renewed identity, visual language, website, print and social media assets.
We translated the concept to a new visual language and integrated it into the ux: what you see is determined by the time of day.
A nice little detail: the windowing in the restaurant has the same shape as the sunrise we use in the visual language. The old logo is still present though. Reminder to self: snap the exact same picture with the new logo. Maybe no arrow? I mean, it's pretty obvious, right?
Gys’ crew is able to use the new site as a fully featured marketing channel for cross medial campaigns: visitors are able to digest useful content to learn about the restaurant or pick up a new recipe, they can order food or book a table and catch up on the latest news on other marketing channels like Instagram, Facebook, Pinterest and Spotify.
The crew is able to express the new visual language and concept in a multitude of ways on social media platforms.
Starting to see a pattern in my mobile navigation designs? Heh. Pattern. Sorry, designer jokes.