This project was delivered to R&D Oral Care - Hindustan Unilever Private Limited. The key objective here was to develop research framework and design intuitive tools that can aid in capturing user perception and experiences.

Design intervention

This project focused on unearthing customer experience about the product is most efficient and engaging manner. It aimed at bridging the gap between product formulation, brand image and customer experience.

Concluding with pre-testing and user insights