Advisory Services Illustration

Group2 Architecture Interior Design Ltd. is an organization that offers architecture, interior design, master planning and advisory services tailored to individual client needs. They provide flexible levels of service and consistently seek out new and innovative solutions that add value to the overall project and team.

The purpose of the illustration project was to develop a series of small illustrated thumbnails that appear on the website to represent the different sections since the pages were difficult to represent with the team and photography. They also wanted to be able to use the illustrations within internal documents afterwards.

The illustration style developed for Group2 uses the primary Group2 brand colours with new vibrant colours to represent energy and fresh, progressive perspective Group2 has. Colour, features and line elements were used to represent the diverse, people-first values of Group2. The illustrations are based off the simple, crisp geometric shapes found in the polished work that Group2 produces and to tie to general design and drafting typically done on grid.