What is Varso?

Varso is an eco-friendly one-stop fashion and handmade art/craft online store based in India that designs contemporary fashion through a cultural and modern lens, selling handicraft items with our heritage values for people who love nature and sustainable fashion.

Checkout the website: https://varso.in/

The brand brief, provided by the team was quite simple, and the creative process involved going deep into the values that resonated with Varso and its founders! Here's a look at the theme exploration for the brand -

Iterations

The shapes used for the logo were intended to be similar to the products from rural areas, including their vibrance and uniqueness. A few iterations and the inspirations I explored before selecting the final logo!

Colors

After selecting the logo shape of the brand, I jumped into selecting primary and prominent colors from the products. The second step was to saturate the colors that were accessible for the digital platforms!

Final Outcome

Here's an overview of the branding that I presented vs the final colors that were used on the product!

Learn more about Varso here: https://varso.in/

Check out more projects on my portfolio: https://www.malvipooja.in/

Cheers! :D