Alice Chuang

Flight Booking UX - Mobilecentric

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Flight Booking UX - Mobilecentric ticket airplane app booking flight animated tickets plane airline destination date picker

A reimagined Flight Booking, making the most of mobile interactions and usage. Was inspired by Virgin Airlines' new website rollout, specifically the UX focus and resulting conversion stats.

UX Choices:

A. One decision at a time allows for focus on the selection at hand, and prevents users from being overwhelmed by an onslaught of information at one time.

B. Asking for flight info in question form breaks requirements down to simple and relatable choices associated with the big picture vacation/trip/journey.

C. Presenting selections in the form of easily tappable blocks is mobile friendly and minimizes typing.

A big thanks to @Matt Bridges for helping me assemble this .GIF!

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