Stieglbräu: an Emblematic Austrian Restaurant

Brief

Stieglbräu is an emblematic restaurant in Innsbruck, Austria. A place with history, handmade food, natural products from local growers, and last but not least, the taste of traditional Austrian Beer - Stiegl!

They needed a new website to help them with a couple of business problems.

How could we help?

Brand Positioning & Messaging - The restaurant offers delicious food handmade with products from local growers, but there is no information about it on the website.

Building Trust - the history of the restaurant is very rich. There are hundreds of happy clients, but their reviews are missed on the website.

Focus on the business needs - of course, the most profitable part of the business is food, but the restaurant is branded as a beer place and has no focus on gastronomy.

Online reservations - This is essential functionality for the clients; that's why we had to improve the user experience.

Our approach

Brand Positioning & Messaging - We helped the client to define a Unique Value Proposition and to understand the highlights of his business

Building Trust - We added the trust pilot reviews as a trust element evidently after the hero section to be visible in the first couple of seconds

Focus on business needs - To promote gastronomy, we created a section with highlighted food, drinks, and combos with premade combinations of delicious dishes and the best beer taste for them!

Online Reservations - We recreate the reservation form to be visible and user friendly.

Posted on Jun 3, 2022
Miro Arabadjiev
Digital Design Strategist

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