L.L. Bean Concept

Like most native Mainers I've been doing a lot of my Christmas shopping at L.L. Bean, and while I love visiting their retail stores I thought their website could use some touching up to match the quality of their products. I started putting this together to see if a modern site could work well with a brand built around tradition.

I'm sure there are many business requirements I'd need to take into account that would change things quite a bit, but I like the simplified nav and how it maintains focus on the products without feeling too much like an online catalogue. Note that this is just a concept I put together on my own.

Posted on Dec 8, 2014

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