Carina Packaging
Carina is a new line of high-end skincare products for the conscious individual. Each product is thoughtfully created to appeal to all senses and carefully crafted to give love to ourselves and our universe.
The project began with a deep dive of the soon-to-be products, ingredients, company values, and target audiences. What came from that work was a shared understanding of the the brand’s purpose: Carina exists to create products for ethereal beauty, both for individuals and the collective whole.
I worked to shape Carina’s brand identity from the ground up. The engagement included everything from brand positioning and naming to visual identity design, packaging design, and assets for launch.