The client

Huddle is a professional networking app – but rather than having to message people on LinkedIn – you can “buy” someone's time and talk to them directly. The platform will have “experts” who can give you their time for a price from various companies and roles. You can buy their time and ask them for advice/guidance.

The solution

I researched, strategized, and designed the new Huddle visual identity, supported by a spanking new design language that is consistent across all platforms.

The idea behind the brand mark was to create something simple and clean but fun and energetic that would represent the platform very well. I combined metaphors like a smile, users shaking hands, and the company's initial letter H.

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