Behind the concept /

In the last month I was working on the rebrand of the imaginario.ai

They are building a platform that helps content creators easily to chop and extract different content from the videos in just seconds, and everything is based on ai analysis.

The mark was inspired by the defragmentation videos that was a core of their service.

The colors palette bring bold, modern and tech feel to the brand.We balance things out we added Pale Yellow and Anthracite Black to give a good contrast.

The palette looks playful and positive.

Typography /

Poppins family is perfect to say things loud and clear.

The modern and contemporary geometrical form of the letters makes text blocks look balanced with good readability.

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