Rebranding: a new l∞k at the branding of the US insurance compan

Solutions: As part of our work, we developed the following elements of JKJ’s new brand look:

• Logo (3 different variations)

• Colors

• New shapes and elements to be used with the style

• Font sets 

• Printed materials (Business cards, Letterhead, Brochure, Envelope)

• Style Guide/Brandbook

• Developed set of sub logos for different departments

A unique character layout was developed especially for the JKJ brand in the logo using PANTONE 284 C color. The logo we created had three versions for different contexts. 

Unique lettering symbols were developed for each of the JKJ brand areas in the logo. They were a complete block consisting of an inscription and a sign, made in the brand color.

Each symbol in the logo was designed individually for the brand, taking into account the rules of composition and construction of the font, kerning and optical compensation.

Result: Upon delivery, JKJ found themselves with a new exciting brand look that brought them from the 20th Century into the 21st Century. Respected by existing loyal customers and appreciated by new younger prospects, the company's new and modern brand identity helped them stand tall against their competitors' outdated brands and gave them a perfect platform to further develop their website inline with their new look.

The whole case can be viewed on our website - https://efirmedia.com/cases/jkj

We stand by for New Projects: info@efirmedia.com

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