F&L: e-Commerce Pet Boutique 2.0

Last year we worked on a rebrand for an e-commerce pet boutique called 'Fletch & Lo'. Short for Fletcher & Lola, the name derives from two very special pups to the owners of the company. This direction didn't make the cut but still pretty happy with how it turned out. Brand Strategy & Creative Direction: @thisiscounter / Brand Design: @48savvysailors