Logo Design for Toughies by BBco.

Logo Design for a Texas-based company that brings luxury to tough buckaroo kids through baby pajamas.

The client envisioned a western-style logo that’s scalable, yet distinctive and memorable. The idea behind it is a city girl living the country life and the target audience southern families with young children and their friends/families.

We started out with concepts involving classic depictions of bull and bronc riding but landed on a simpler solution, as the design will often be used in small dimensions. 

The logo is based on a legible but impactful hand-drawn Western font mimicking a lasso rope,  accompanied by a bivariate color scheme. It’s mature and masculine, with a vintage twist authentic to the American country lifestyle.