ASICS Rebranding Concept

ASICS being a multinational corporation based in Kobe, Japan, has been developing wide range of sports footwear and apparel for over 50 years. Its main motto is to produce sports centric quality products through innovative technologies with an essence of “a sound mind and a sound body” in every human being’s life.

Here, I decided to redesign the brand’s basic identity by giving a different perspective to the brand with minimal design strategy through visuals, website (both laptop and mobile) and packaging. While trying to rebranding I imagined a new logo.It’s my small endeavour to conceptualize the design of ASICS rebranding strategy in my way of thinking, imagination and approach towards this brand.

Link to full project: https://www.behance.net/gallery/122994861/ASICS-Rebranding-Concept