EWOC Logo Design Competition

The Empowering Women of Cruise is a community group that strives to hire, retain and connect women at Cruise (getcruise.com). Groups like these create opportunities for employees to bond and engage with others beyond the day to day of "work." They are a key player in improving mental health and relationship building with colleagues and the community.

Recently, EWOC posted a competition looking for their new logo and I jumped at the chance to submit my design. I decided to try to emulate the already existing Cruise branding, and had fun creating some interest with the W in the logo. I wanted to convey belonging, togetherness and equality and the simple shapes in the icons made me feel exactly that.

In the end, my idea wasn't selected, but I had fun submitting my design and connected with a few folks in EWOC to line up future design opportunities.