Branding for loopr, a Hyperloop transport concept based on the proposal from Elon Musk.
Custom typeface hand kerned for optical balance. Ascenders and descenders are softened with a 2 pixel rounded corner.
Colors would be vibrant, likely sampled from landscape photos to bring in rich shades of green, ocean blue, as well as reds, ambers, and yellows from sunsets.
Don't forget to check out the rest of the project.
L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
© 2018 Dribbble. All rights reserved.
Minimum 6 characters
Uh oh… We’re still waiting for our spam prevention code to load.