Inbound Idaho postcards

We wanted a bright, vibrant visual identity that captured the independent spirit and sense of possibility of life in Idaho.

However, rather than trying to encapsulate every aspect of the state’s culture, we created a strong, flexible Identity that could serve as a scaffold for many different types of content. 

Nature photography, business highlights, artist's work. These are the things that make the state unique, and they don't clash with the Inbound Idaho brand. They give it its heart & soul.

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