Menu design (+ Real Life)

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Menu design (+ Real Life)

You know how new design projects look great on your desk, but then once in the wild, end up getting all f***ed up by the real world? That seems to happen every single time. (poor printing or post-design edits or integrity-wrenching direction changes or just plain bad lighting/photography with phone-cameras…)

Well, this one actually looks better in the real world, 6 months later, with food smeared all over it. Which kinda defies everything I know about the real world. But I thought I'd post it here to remind myself that post-project-project-integrity is actually possible… even though I have no clue how it happened.

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