Kakao Chocolate Package Design

Kakao is a new high-end chocolate brand that wanted packaging for their line of medium-sized solid chocolate bars which will be sold in supermarkets. They wanted the packaging to suggest it deserves to be in a higher price point than the average confectionary, but which is very contemporary and which would stand out on the shelf.

I created a wrapper that had a distinct and modern feel but that communicates this bar is different from the others and worth picking up.

I created unique patterns in lively colors and balanced it with a calm, cream-colored label that helps to draw the eye towards the brand name and product information. Each flavour has a different pattern, but the brand is tied together by the label and overall packaging form.

Like this preview? Check out the whole project on Behance!

Interested in working with me on your next project? Email me at victoriafriedman@protonmail.com

(This is a personal project for a fictional client, completed as an assignment for a graphic design course)