A huge congratulations to Dig Insights + Upsiide on the launch of their recent rebrand!

Our team of strategists, writers, designers, and project managers at Focus Lab helped create the strategy, communications, and visual identity for both brands, including navigating the complex question of how the two brands should play together: where to align, and where to be distinct to position each for success.

Dig Insights said it themselves "Our new visual identity speaks to who we are as an organization: tech-forward and future-focused, while still being grounded in the human experience. Our brand new logos leverage the shape of the circle to represent a “nugget” of insight."

Check out the new brands and read the writeup here.


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Posted on Apr 7, 2022

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