UTRO e-commerce

UTRO - online store of bed linen and household goods: cozy blankets, soft bed linen, warm bathrobes. It is based on the idea that familiar things can not only satisfy everyday needs, but make life better.

The main principles of the brand are minimalism, functionality, attention to detail. I wanted to reflect this in the design. The main task was to update the design of the site with the improvement of the current functionality, since the original site was created on the basis of the constructor, which severely limited both the visual and the functionality of the project. Feature of the site: service - designer of bed linen according to individual sizes, it is possible to order bed linen of any size, color and configuration.

Make sure to check the live version of the website.

Learn more about the project in the full UTRO design case on Behance.

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Posted on Apr 5, 2022

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