LS5 / Stefan Grimm

L'Oréal / 500k followers video

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L'Oréal / 500k followers video sketch pencil video animation design


L'Oréal celebrates over 500.000 followers on LinkedIn.
For this reason I was asked to do a video that communicates
where their inspiration comes from.

Usually I'd open up After Effects and start doing
some motion graphics, but regarding the
half million, I wanted to do something I never did
before, something really real.

So I came up with this sketch idea and bound it onto a
live-action movie. Something like a filmed session
that tells a little story about inspiration.

Focus was on simplicity, emotion and inspiration.


Watch the whole clip here:

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