AdamMac "Disco Cowboy" Merchandise Line

Adam Mac infuses his rural Kentucky roots with grit, soul, and blues to create a sound uniquely his own. Tackling topics like equality and justice reform through his song writing abilities. 

The objective of the “Disco Cowboy” design was to redesign “The Magician” tarot card, with its message being to tap into one’s full potential rather than holding back, especially when there is a need to transform something.

Research and Development for the creative brief.

Conducting thorough research of concepts to determine creative

 and print requirements of each product design.

Preparing rough sketches and illustrations to develop proof of concept.

Creating final artworks using digital media such as Adobe Illustrator

and Photoshop exporting them into printable assets.