See project http://hightidenyc.com/projects/mast-books

Since 2009, Mast Books has sold its beautifully curated collection of used, new and rare books in NYC’s East Village. Husband and wife founders Bryan and James offer a gallery-like space in which visitors can peruse their interests, which includes 20th and 21st Century artists' books, as well as hand-picked titles on photography, design, fashion, cinema, modern literature, and poetry.

We are excited to have had the opportunity to help Mast on some recent creative endeavors: redesigning their graphic identity and developing a refined stationary system and other brand collateral. We were inspired by the design principles of the Bauhaus and the minimalist sensibility of the post-modernist art movement. Approaching the work with the same attention to detail with which Mast curates the collection of books on its shelves, we created a logo and wordmark with a functional, utilitarian feel. This has resulted in an impactful brand identity that is at once classic, timeless and bold.

View all tags
Posted on Oct 23, 2014
High Tide
Welcome to my design portfolio on Dribbble
More by High Tide
View profile

  • You might also like