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For the new Target app, we went back to the drawing board for every screen. We started laying out each one from scratch, questioning and rethinking every element and decision. While we adhered to many UI guidelines commonly found on iOS, we also created new rules that will help development of this project for many versions to come.
With the team at Target, we created over 400 new screens to aid the development of this app.
These screens dictated the flow of each feature—from start to finish—including browsing, searching, creating lists, purchasing, and completing checkout.