Brand Identity

This company needed an identity that was professional and serious, yet emotionally relatable to their community. Check out the design process here

The sophisticated + emotionally relatable look rendered itself as a combination of colors, fonts and culturally relevant symbols. The harmonious flow of the pattern further accentuated the feeling of tranquility connected with an oasis in the midst of a desert. But the best part (as per the client) was the seamless integration of the Islamic symbols with Arabic calligraphy.