Warby Parker - Product Design

Founded in 2010, Warby Parker was created by four students participating in the Venture Initiation Program at the Wharton School of the University of Pennsylvania. Their goal? To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. As glasses prices continued to rise due to optical giant Luxxotica owning most major eyeglass brands and chain locations, these four students were determined to make a change. Their decision to create an online store was an easy one. By removing the cost of maintaining traditional retail locations, glasses could be sold for a significantly lower price online. Unsurprisingly, the idea to target middle and lower classes with modestly priced glasses was a hit. Their goal is to sell high quality eyewear in the easiest way possible.