Trivago

Trivago is a hotel search engine that gathers pricing information from top booking sites all over the world including Expedia, bookings.com, Trip Advisor, and Airbnb. The goal of this re-design was to differentiate Trivago from Google, both having similar functions and branding. By changing their logo to white, and bringing the original logo’s colors — blue, orange, and red — into the design elements of the page, the website transformed into a fresh, user-friendly interface that will attract people in their twenties and thirties. Hill Holliday's "The Pitch" 2014