Military Range | Scout & Army Surplus

Military Range is the largest Army Surplus chain of stores in Czech Republic. Previous concepts were more "army" pointed, but after a few consultations it came out clear from the owners they want to be more "scout" pointed, since both of them used to be czech scouts. Whole idea came from compass, a tool that points to the right direction. After the arrow stops, it points on to "range" and lights it up. That shows the actual range of the border of the compass. This animation is only for high res digital purposes, for print there are different mutations.