Lasso — Investors app design
Hi Dribbble!
Today I'm introducing Lasso, one of the most challenging digital products we've faced at Z1. Let me explain why: Lasso is one digital product with one main goal (to match investors and advisors in a meaningful way), but it consists not of one but two interconnected apps, each one with its own customer experience. This that I'm showing today is the investors one for iPhone.
Lasso is a GoalBased Investors' idea. GBI wanted to let anyone create meaningful financial plans, despite people's economic expertise. We encourage them to simplify the user experience and create a product that could engage any user to achieve this goal. The result is a fun and community-based digital product that works with a gamified points system.
If you are curious about how we worked from inception to launch with Lasso, go to this Z1's blog article.
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