Gifpop Redesign

Working with the fantastic Rachel Binx and Sha Hwang to redesign the landing page for their fantastic product Gifpop. They work with talented artists to sell prints of their animated works. You can also make your own Gifpop out of your favorite GIF.

For this effort, we wanted to bring a better understanding of what the product was, and what the customer would get. I designed and developed this frame stepping scrolling interaction (Desktop only) so that when the user scrolls the backgrounds animate. We also strategically reduced the amount of content that used to exist on the index and devote more space to explaining the product.

Posted on Oct 14, 2014

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