Fox & Fire Refresh

A small Texas-style barbecue food truck in Kearney, MO reached out about expanding their logo options. The goal was to create an F&F version of the logo. After review of the the original logo, I decided to see if I could redesign the whole logo for the client (they didn't know it yet). Much to their surprise, the new logo hit every point they found wrong with their original.

The new logo captures all of the meatiness of the original, while opening it up a bit. Barbecue holds more weight against Fox & Fire. Kearney, their location is now prominent as is the Texas star.