Red Rocket - Homepage
Mikey Saber -- charismatic con man and washed-up porn star -- plots his return to the big time from small-town Texas in this story of an American hustler and a hometown that barely tolerates him.
We partnered with A24 to create a bespoke campaign that showcases Mikey Sabers talent and entrepreneurship in a portfolio website and social media assets. The website was full of pop ups, bugs, quirky animations and an overall brutalistic and simple art direction, giving the feeling as if Mikey himself had created the website for his own audience. The campaign was focused on driving audience watch and engagement, increasing followers across social platforms, and positioning the show for future awards.