Our job was to rethink the brand to make it stand out in front of its competitors. We did so by changing its communication tone into a much more friendly voice, while keeping all the serious-business-related aspects of the solution.

Besides changing their actual words, we created an entire set of as-cute-as-you-can-get characters that embody different types of roles and their common scenarios.

We also developed all the imagery, contents, website, animations and promotional material (brochures, documents, etc) from scratch.

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Check out the full presentation at Behance: http://bit.ly/1hN4RRA

Moka Collective
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