Sofi - Calm

If you saw my other sofi posts, you will notice that this looks like totally different company. That's because the main brand is focused on sleeplessness and insomnia, and this is new sub-brand, targeting anxiety.

It's the new landing page, and if you have anxiety problems feel free to sign up here. I hope you like the design and the direction. Everything is very calming, soft and warm. Images are totally amateur, because we were short on time, but I tried to customize them as much as possible to look good. Let me know if you think I did a good job there.

It's always hard to create new branch of the brand but to remain consistent with the original. I had a lot of help from particles in the background, from amazing Gilroy font and button shapes.

Have a good one, and let me know what you think in the comments! 🌴

Josif Perovic
Art Director & Digital Designer

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