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Playfirst, a mobile game company founded in 2004 was in desperate need of a refresh. Working as the lead UI/UX designer, my art director Johnny Burgess and I got into a room and started drawing potential new logo marks for our company. We really liked the idea of incorporating a play symbol in the logo. The idea was to modernize the current name while keeping our vision simple.
After two strong ideas we went with this route. In the attachment below, I wanted to show the evolution of the mark and how we got to the final rebrand :)