SanStone Health & Rehabilitation #VeryMerryMemories Campaign
Client: SanStone Health & Rehabilitation
Industry: Skilled Nursing / Long-Term Care
Campaign Objective: Create a holidays-themed content series that focused on the hope, joy and life lessons shared by senior citizens in SanStone communities across North Carolina. We provided a Q&A, designed to enhance conversation skills of elderly residents in cognitive decline, and recorded 20+ interviews. A photo treatment and pull-quote graphic accompanied each post.
Challenges: The campaign ran for 7 weeks with a 1-week ramp up. Content was submitted by multiple contacts from 19 separate locations. Some residents interviewed were in cognitive decline. No ad spend was allocated.
Results:
Date Range: 11/22/2021 - 1/8/22
Reached Individuals: 47,719
Engagements: 2,294
LinkedIn Date Range: 11/22/2021 - 1/8/22
Impressions: 4,395
Engagements: 165
Total Cost: $0
Update: One of the residents passed away shortly after being interviewed. Her family requested a copy of the graphics and her interview to share during her memorial service.