Retail Brand System
Herbn Elements is a cannabis retail store located in Seattle, WA that I use to own and operate. When the store was acquired, the store had a classic weed leaf on a cirrus searing blood orange. The refreshed concept was inspired by the long, beautiful pastel colors found in the Pacific Northwest sunsets, meant to soften the brand tone and overall image of the store's brand feeling.
The goal and intention was to soften the sometimes intimidating feeling that legal marijuana stores can emit, but making the brand more approachable and softer helps bring it a more mainstream tone. -CV
brand guide
branding
brand system
cannabis
color
dispensary
ecommerce
graphic design
identity design
logo
marijuana
marketing
mockup
retail
typography
visual system
weed
View all tags
Posted on
Feb 8, 2022
More by Chris Vining View profile
Like